Traditional advertising is in steep decline, while new ad vehicles are moving up.
- Newspaper ads are down 18.7%
- Television ads are down 10.1%
- Radio ads are down 11.7%
Magazine ads are down 14.8% Meanwhile, digital advertising is growing rapidly. Phone applications are up 18.1%, and Internet advertising is up 9.2%.
(From Radio/Magazines/TVs: “Grown up digital” by Don Tapscott, 2009, McGraw-Hill. P. 30. Print circulation: www.naa.org/TrendsandNumbers/Total-Paid-Circulation.aspx Online readers: www.naa.org/TrendsandNumbers/Newspaper-Websites.aspx Traditional vs. digital advertising: www.nytimes.com/2009/08/04/business/media/04adco.html)